IDEAS home Printed from https://ideas.repec.org/a/cmj/seapas/y2014i6p37-42.html
   My bibliography  Save this article

Word Of Mouth On Social Media

Author

Listed:
  • Ana Raluca CHIOSA

    (”Al. I. Cuza” University of Iasi)

Abstract

Through the access to information, the Internet has transformed people lifestyle, their preference for products, how they relate to brands. Perceived as an open space, without limitation, social media has become the main channel for expression of word-of-mouth, with both positive and negative effects. Thus The Internet has allowed the development of WOM, making it contemporary in our technological world. This paper examines the motives for adopting WOM behavior, forms of WOM, the WOM model and principles, directions of WOM research. Brand engagement has made consumers more powerful in terms of requirements and evaluation of product/brand, more demanding and impatient in brand communication and market response.

Suggested Citation

  • Ana Raluca CHIOSA, 2014. "Word Of Mouth On Social Media," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 6, pages 37-42, December.
    • Handle: RePEc:cmj:seapas:y:2014:i:6:p:37-42
    as

    Download full text from publisher

    File URL: http://seaopenresearch.eu/Journals/articles/SPAS_6_6.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nasshata Fatiha A. Hashim & Siti Kamaliah Alek & Khairunnisa Nurasikin Asmali & Rafidah Rosli & Nurliyana Amalina R. A. Halim & Mohammad Nabil Almunawar, 2021. "Utilisation of Social Media by Micro, Small and Medium Enterprises in Brunei Darussalam," International Review of Management and Marketing, Econjournals, vol. 11(1), pages 8-20.

    More about this item

    Keywords

    Word-of-mouth; Social media; Brand engagement;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cmj:seapas:y:2014:i:6:p:37-42. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Serghie Dan (email available below). General contact details of provider: https://seaopenresearch.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.