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Could Be Online Groceries An Alternative For Romanian Food Retail?

Author

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  • Silvius T. STANCIU

    (The Bucharest University of Economic Studies, Romania)

Abstract

The new technologies, competition, consumer convenience and the lack of time for shopping are some factors that have encouraged the Romanian online retail food market. On the food market identifying the viable direction of development and business continuity represents a major concern for economic operators. For a new business online commerce is the most affordable and the fastest way to enter the market. The domestic online retail food market is estimated to reach 6 million euros in 2014. Studies carried out by specialized companies have identified the Romanian consumers' appetite for food shopping on the Internet. Although Romania is only at the beginning in online food market as compared to its European neighbours, experiments in other domestic sectors demonstrate the possibility of surprises in this domain. The article proposes a short analysis of the Romanian online food retail market, tendencies and opportunities in this new domain for local commerce.

Suggested Citation

  • Silvius T. STANCIU, 2014. "Could Be Online Groceries An Alternative For Romanian Food Retail?," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 595-602, November.
    • Handle: RePEc:cmj:seapas:y:2014:i:5:p:595-602
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    References listed on IDEAS

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    1. Christian Seitz, 2013. "E-Grocery as New Innovative Distribution Channel in the German Food Retailing," Active Citizenship by Knowledge Management & Innovation: Proceedings of the Management, Knowledge and Learning International Conference 2013,, ToKnowPress.
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    More about this item

    Keywords

    B2C e-commerce; Business Continuity; Food Retail; Groceries; Romanian Market;
    All these keywords.

    JEL classification:

    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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