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Green: Marketing, Products And Consumers

Author

Listed:
  • Raluca-Mihaela SANDU

    (Faculty of Economics and Business Administration, Alexandru Ioan Cuza University of Iaşi, România)

Abstract

The purpose of this paper is to provide a comprehensive literature review of green marketing, eco-friendly products and green consumers. Nowadays, awareness on different environmental problems increased significantly and it is of global concern to reduce negative impact on the environment. In relation to this, there has been a change in consumption patterns. As a result, a new segment of consumers was introduced, the so called green consumers. Green marketing tries to adapt by putting in the center of attention theneeds of such a consumer. An increase of organic products exists in both parts, in demand and offer. To maintain the welfare of present and future generations, a sustainable development is essentially.

Suggested Citation

  • Raluca-Mihaela SANDU, 2014. "Green: Marketing, Products And Consumers," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 555-562, November.
    • Handle: RePEc:cmj:seapas:y:2014:i:5:p:555-562
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    Citations

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    Cited by:

    1. Salwa Mkik & Mustapha Khouilid & Amina Aomari, 2017. "Green Advertising and Environmentally Consumption: The Level of Awareness and Moroccan Costumer’s Perception," Post-Print hal-01581428, HAL.
    2. George Hove & Thomas Rathaha, 2021. "The Extent Green Marketing Has Been Embraced in the Construction Industry - Employee Perspective in Zimbabwe," International Business Research, Canadian Center of Science and Education, vol. 14(6), pages 1-78, June.

    More about this item

    Keywords

    Green marketing; Eco-friendly products; Green consumers; Consumption;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • E21 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Consumption; Saving; Wealth

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