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Innovative Sales Methods

Author

Listed:
  • Roxana L. IONESCU

    (The Faculty of Tourism and Commercial Management,“Dimitrie Cantemir” Christian University, Bucharest, Romania)

Abstract

Companies operating in a global economy that is constantly changing and developming, especially during the financial crisis and political instability. It is necessary to adapt and develop sales methods in such environment. For large companies who base their activity on sales it has become a necessity to learn different types of sales approaches because their knowledge enables them to grow the number of customers and therefore the sales and the turnover. This paper aims to exame the most effective sales methods used on the highly sensitive economic and social environment – the insurance market. In the field of insurances, the sales process is even more important because sellers need to sell an intangible product that may materialize in the future, but there is no certainty.

Suggested Citation

  • Roxana L. IONESCU, 2014. "Innovative Sales Methods," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 579-586, July.
    • Handle: RePEc:cmj:seapas:y:2014:i:4:p:579-586
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    More about this item

    Keywords

    Sales methods; Insurance; Market; Personal selling;
    All these keywords.

    JEL classification:

    • G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies
    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

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