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Internet Consumers' Perception Of Online Advertising

Author

Listed:
  • Alexandra Giuliana ANDRONIC

    (Alexandru Ioan Cuza University of Iasi, Romania)

Abstract

Over the last 2 decades, the Internet has transformed our lives, becoming the most frequently used means of communication. Unlike traditional media, the Internet has also become a very important advertising tool thanks to its versatility, interactivity and ability to target relevant consumers. This article analyses consumers’ perception of online advertising, based on by research carried out on a sample of 50 participants. This paper will outline trends in the advertising environment in Romania.

Suggested Citation

  • Alexandra Giuliana ANDRONIC, 2019. "Internet Consumers' Perception Of Online Advertising," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 13, pages 71-79, July.
    • Handle: RePEc:cmj:networ:y:2019:i:13:p:71-79
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    More about this item

    Keywords

    Internet; Advertising; Marketing online; Online advertising; Online consumer behavior; Digital marketing;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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