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The Perception Of Neighbour Countries In Bulgaria

Author

Listed:
  • Georgi MARINOV

    (Faculty of Management, University of Economics - Varna)

  • Irena LEVKOVA

    (Faculty of Pedagogy, Plovdiv University "Paisii Hilendarski")

Abstract

The image of the country can be influential in various buying decisions, especially in cases where there is a strong competition among market players and if price is not the factor with the utmost importance. In a psychosemantic experiment we study the demand patterns for imported goods in Bulgaria. We aim to assess how Bulgarian citizens build their image of other countries, especially the neighbour ones. We find that “market dimension” and “power dimension” are the major factors in the perceptions. We find also that perceptions of Bulgarian respondents give a more important role in Bulgarian economy to globally more important economies, despite the vicinity of neighbour countries.

Suggested Citation

  • Georgi MARINOV & Irena LEVKOVA, 2013. "The Perception Of Neighbour Countries In Bulgaria," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 2, pages 97-101, October.
    • Handle: RePEc:cmj:networ:y:2013:i:2:p:97-101
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    More about this item

    Keywords

    neighbour countries image; psychosemantics; Balkan countries;
    All these keywords.

    JEL classification:

    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • F16 - International Economics - - Trade - - - Trade and Labor Market Interactions
    • F41 - International Economics - - Macroeconomic Aspects of International Trade and Finance - - - Open Economy Macroeconomics
    • F60 - International Economics - - Economic Impacts of Globalization - - - General

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