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Corporate Social Responsibility - The Romanian Banking Sector Perspective

Author

Listed:
  • Georgiana-Loredana FRECEA

    (The Bucharest University of Economic Studies, Doctoral School of Economics and International Affairs)

  • Candidate Constantin SCHIPOR

    (University "Alexandru Ioan Cuza", Doctoral School of Economics and Business Administration)

Abstract

Although there has been made considerable progress in the corporate social responsibility (CSR) field in Romania, there are limited research papers presenting the CSR dynamics in the banking system. One of the main objectives of this paper is to highlight the CSR particularities for two of the most important banks operating on the local market: The Romanian Commercial Bank and BRD – Groupe Société Générale. This approach will outline the significant relationships in the CSR development, building on the dominant CSR themes and focusing on both similarities and differences in order to select the appropriate CSR practical framework. The results of this paper reveal a competitive context in the Romanian banking sector for the CSR initiatives, the influence of the marketing forces and particular CSR measures to rebuild banking trust. The CSR commitment of the banks address societal needs through the employee volunteering, as a new form of competitive advantage, becoming a strategic point in the reputational and financial performance.

Suggested Citation

  • Georgiana-Loredana FRECEA & Candidate Constantin SCHIPOR, 2017. "Corporate Social Responsibility - The Romanian Banking Sector Perspective," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 39, pages 155-162, December.
    • Handle: RePEc:cmj:interc:y:2017:i:39:p:155-162
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    Citations

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    Cited by:

    1. BAICU Claudia Gabriela, 2021. "Towards Better Involvement In Green Banking Practices: Evidence From Romania," Management of Sustainable Development, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 13(1), pages 9-13, June.
    2. Claudia Gabriela BAICU & Iuliana Petronela GÂRDAN & Daniel Adrian GÂRDAN & Daniel Constantin JIROVEANU, 2020. "Responsible Banking Practices During The Covid-19 Pandemic: Findings From Romania," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(22), pages 146-157.

    More about this item

    Keywords

    Corporate social responsibility; Banking sector; Reputation;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

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