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Formative And Reflective Models In Marketing Research

Author

Listed:
  • Claudia Ioana CIOBANU

    ("Gheorghe Asachi" Technical University of Iasi, Romania; CMTM – Economics and Marketing Department)

  • Magdalena DANILEŢ

    (”Alexandru Ioan Cuza” University of Iași; Faculty of Economics and Business Administration)

Abstract

Compliance with the construct validity criteria is necessary for the correct assessment of the research in terms of quality and for further development of the marketing models. The identification of formative and reflective constructs as well as the correct testing of their validity and reliability are important methodological steps for marketing research as described in this article. The first part defines the reflective and the formative constructs and highlighst their particularities by analysing the theoretical criteria that differentiate them. In the second part of the study aspects of validity and trust for the formative and reflective constructs are presented as well as some empirical considerations from research literature regarding their measurement.

Suggested Citation

  • Claudia Ioana CIOBANU & Magdalena DANILEŢ, 2017. "Formative And Reflective Models In Marketing Research," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 38, pages 61-66, June.
    • Handle: RePEc:cmj:interc:y:2017:i:38:p:61-66
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    More about this item

    Keywords

    Formative; Reflective; Validity; Trust;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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