IDEAS home Printed from https://ideas.repec.org/a/cmj/interc/y2014i32p71-76.html
   My bibliography  Save this article

Innovative Marketing For Smes Using Social Media

Author

Listed:
  • Alexandra E. RUSĂNEANU

    (Academia de Studii Economice, București, România)

Abstract

One of the most difficult challenges for small businesses is to decide which strategy to use for marketing or advertising to generate as much profit using the limited resources available. This study aims to identify ways to promote online using social platforms. With the advent of social media, marketing has undergone radical changes in the way to promote and attract customers. With this technology small and medium companies can identify categories of customers they want to reach much easier. They can also control the content provided and can focus each type of content to the targeted customer category.

Suggested Citation

  • Alexandra E. RUSĂNEANU, 2014. "Innovative Marketing For Smes Using Social Media," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 32, pages 71-76, December.
    • Handle: RePEc:cmj:interc:y:2014:i:32:p:71-76
    as

    Download full text from publisher

    File URL: http://seaopenresearch.eu/Journals/articles/MI_32_10.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Marketing; SMEs; Social Media;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cmj:interc:y:2014:i:32:p:71-76. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Serghie Dan (email available below). General contact details of provider: https://seaopenresearch.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.