IDEAS home Printed from https://ideas.repec.org/a/cmj/interc/y2014i31p303-311.html
   My bibliography  Save this article

An Empirical Research In Communication Management: The Case Of Child Adoption Services

Author

Listed:
  • Sefora Marcela SANA

    (Facultatea de Știinţe Economice şiGestiunea Afacerilor, Universitatea Babeş Bolyai, Cluj-Napoca, România)

Abstract

The empirical study’s purpose was the analysis of marketing communication tools used by nonprofit and public organizations in sustaining the social cause of child adoption, as part of child protection services. The conceptual framework of the study is based on marketing theory of promotional mix and communication techniques applicable to nonprofit and public institutions. Empirical analyses underlines the correspondence between the level of awareness regarding child adoption services, and communication channels different categories of publics are informed through. The statistical methodology that was used in the conducted research was the analysis of principal components, using the statistical program SPSS 21. Database sample is composed of direct beneficiaries: adoptive parents, friends of adopted parents, respondents who knew cases of adoptions, respondents who were informed through mass-media regarding child adoption and respondents who were not informed about child adoption.

Suggested Citation

  • Sefora Marcela SANA, 2014. "An Empirical Research In Communication Management: The Case Of Child Adoption Services," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 303-311, November.
    • Handle: RePEc:cmj:interc:y:2014:i:31:p:303-311
    as

    Download full text from publisher

    File URL: http://seaopenresearch.eu/Journals/articles/MI_31_37.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Marketing communications; Public and nonprofit organizations; Child protection services;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • J13 - Labor and Demographic Economics - - Demographic Economics - - - Fertility; Family Planning; Child Care; Children; Youth
    • L33 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Comparison of Public and Private Enterprise and Nonprofit Institutions; Privatization; Contracting Out

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cmj:interc:y:2014:i:31:p:303-311. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Serghie Dan (email available below). General contact details of provider: https://seaopenresearch.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.