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The activity of mass media companies from United States of America. The impact generated in economic, social and politic systems

Author

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  • Sorin TERCHILĂ

    (Faculty of Economical Sciences, Lucian Blaga University of Sibiu, Romania)

Abstract

In the present research I will analyze the reactions and opinions of the interviewed persons regarding the efficiency of mass media in United States of America and also it will be analyzed the impact of media on the economic, social and politic systems in United States of America. At the same time, it is followed the presentation of some comparisons between the public media companies and the private ones, in which concerns the generated impact. Thereby, I will use the interview as a qualitative research method, to confirm or infirm the hypothesis of the present research. a)Mass media has a strong impact on the american economy, due to the very high budgets allocated for this field b)Mass media has an increased influence on the american society, having the role to initiate and promote a series of social campaigns addressed to american citizens c)The political parties generate a negative influence on media organizations from U.S.A.

Suggested Citation

  • Sorin TERCHILĂ, 2014. "The activity of mass media companies from United States of America. The impact generated in economic, social and politic systems," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 30, pages 254-262, April.
    • Handle: RePEc:cmj:interc:y:2014:i:30:p:254-262
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    More about this item

    Keywords

    Mass media; U.S.A.; impact;
    All these keywords.

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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