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Factori De Natură Stereotipică În Turism

Author

Listed:
  • Cristina-Elena ALBU

    (Școala Doctorală de Economie și Administrarea Afacerilor Universitatea „Alexandru Ioan Cuza”, Iaşi – România)

Abstract

La momentul actual putem constata faptul că turismul internaţional s-a dezvoltat rapid, contribuind la creşterea economiei la nivel global. Scopul acestui eseu este de a identifica și de a analiza factorii de natură stereotipică în elaborarea unei strategii privind oferta de primire în industria turismului: imaginea unei destinaţii turistice, brand-ul, efectul ţării de origine și comportamentul clientului. Ca metodă de cercetare a fost utilizat studiul documentar: au fost analizate articole reprezentative, de dată cât mai recentă, pentru a analiza factorii enunţaţi anterior. Profesioniştii din această industrie a turismului trebuie să înţeleagă diferenţele culturale dintre turişti, precum şi cele dintre turişti şi populația ţării-gazdă, pentru a fi capabili să creeze oferte de primire care să se ridice la standardele cerute, așteptate de clienți.

Suggested Citation

  • Cristina-Elena ALBU, 2013. "Factori De Natură Stereotipică În Turism," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 28, pages 5-14, August.
    • Handle: RePEc:cmj:interc:y:2013:i:28:p:5-14
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    More about this item

    Keywords

    Stereotip; Autostereotip; Heterostereotip; Imaginea unei destinaţii; Brand de ţară; Efectul ţării de origine;
    All these keywords.

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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