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Reputation built on the companies' values

Author

Listed:
  • Grigorut Cornel

    (Ovidius University of Constanta)

Abstract

While self esteem is important for reputation, the main goal of reputation is not “the organization to be enjoyable for others” but to set it apart from competitors. Reputation precedes faith. Values are the basis of reputation, since they determine organizational decisions. Reputation may be the most important asset entrusted to the top management of the institution. As an intangible asset, it can help define and meet the needs, interests and expectations of collaborators and the public, being a differentiating factor in the competition. It is an asset which can hardly be restored as it is based on perceptions and expectations (confirmed or not)

Suggested Citation

  • Grigorut Cornel, 2012. "Reputation built on the companies' values," Constanta Maritime University Annals, Constanta Maritime University, vol. 18(2), pages 309-312.
    • Handle: RePEc:cmc:annals:v:18:y:2012:i:2:p:309-312
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    File URL: http://cmu-edu.eu/RePEc/cmc/annals/309-v18.pdf
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    References listed on IDEAS

    as
    1. Grigorut Cornel & Anechitoae Constantin & Grigorut Lavinia-Maria, 2010. "The Trademark: A Marketing Concept," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 315-319, October.
    2. Cornel Grigorut & Constantin Anechitoae, 2010. "Trademark vs. Brand, emblem or logo," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1055-1058, May.
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      JEL classification:

      • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
      • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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