IDEAS home Printed from https://ideas.repec.org/a/cmc/annals/v18y2012i2p297-304.html
   My bibliography  Save this article

Marketing intelligence system a "smart tool" for the companies

Author

Listed:
  • Grigorut Cornel

    (Ovidius University of Constanta)

  • Grigorut Lavinia-Maria

    (National Institute of Economic Research Costin Kiritescu)

  • Surugiu Felicia

    (Constanta Maritime University)

Abstract

Marketing Intelligence Systems are tools that allow organizations to conduct a new business, a new integrative vision that includes the customers’ needs, requirements and desires. The activity of the organization should focus on achieving them. The marketing knowledge and information held by the organization about customers, market, competition, suppliers, distribution channels, generally about the environment in which it operates, can be easily processed using those technologies specific to the computerized systems which support the marketing decision. Thus, there is created a strategic advantage for solving, in real time, the problems of the organization. Certainly, Marketing Intelligence Systems - implemented and operated with the efficiency of expert systems, satisfy the desire of every marketing man/woman to have a "smart tool" that emulates human thinking for activities specific to its area of expertise

Suggested Citation

  • Grigorut Cornel & Grigorut Lavinia-Maria & Surugiu Felicia, 2012. "Marketing intelligence system a "smart tool" for the companies," Constanta Maritime University Annals, Constanta Maritime University, vol. 18(2), pages 297-304.
    • Handle: RePEc:cmc:annals:v:18:y:2012:i:2:p:297-304
    as

    Download full text from publisher

    File URL: http://cmu-edu.eu/RePEc/cmc/annals/297-v18.pdf
    Download Restriction: no
    ---><---

    More about this item

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cmc:annals:v:18:y:2012:i:2:p:297-304. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Georgiana Buzu (email available below). General contact details of provider: http://cmu-edu.eu .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.