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Price Leadership and Vertical Relationships

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  • Philippe Cyrenne

Abstract

In this paper, price leadership in vertically related markets is examined. In contrast to the analysis with only a retail stage, the author shows that the strategic advantage normally associated with retail price followership may not arise. The reason is that in vertically related markets, price leadership at the retail stage alters the outcome at the manufacturing stage in a way that, offsets the strategic advantage usually held by the retail price follower. Specifically, the retail follower earns greater profits than the leader only when products are poor substitutes; for closer substitutes, the price follower earns fewer profits.

Suggested Citation

  • Philippe Cyrenne, 1997. "Price Leadership and Vertical Relationships," Canadian Journal of Economics, Canadian Economics Association, vol. 30(1), pages 235-245, February.
  • Handle: RePEc:cje:issued:v:30:y:1997:i:1:p:235-45
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    Cited by:

    1. Abhik Roy, 2022. "A dynamic model of price competition and promotion in prescription drug markets," Marketing Letters, Springer, vol. 33(4), pages 577-591, December.
    2. Abhik Roy & Jagmohan Raju, 2011. "The influence of demand factors on dynamic competitive pricing strategy: An empirical study," Marketing Letters, Springer, vol. 22(3), pages 259-281, September.

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