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Joint Estimates of Purchase Timing and Brand Switch Tendency: Results from a Scanner Panel Data Set of Frequently Purchased Products

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  • Fusun F. Gonul
  • Peter T. L. Popkowski Leszczyc
  • T. Sugawara

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Suggested Citation

  • Fusun F. Gonul & Peter T. L. Popkowski Leszczyc & T. Sugawara, 1996. "Joint Estimates of Purchase Timing and Brand Switch Tendency: Results from a Scanner Panel Data Set of Frequently Purchased Products," Canadian Journal of Economics, Canadian Economics Association, vol. 29(s1), pages 501-504, April.
    • Handle: RePEc:cje:issued:v:29:y:1996:i:s1:p:501-04
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    Cited by:

    1. Liang, Dapeng & Ma, Zhenzhong & Qi, Liyun, 2013. "Service quality and customer switching behavior in China's mobile phone service sector," Journal of Business Research, Elsevier, vol. 66(8), pages 1161-1167.

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