Impactos del comercio justo del vino. Tres casos de empresas colectivas de productores en Chile

The export of finished products such as wine fulfils one of the objectives of fair trade which is to let the producing countries obtain maximum revenue. The authors studies three organizations that are part of the fair trade wine sector: Los Robles, a sexagenarian winemaking cooperative; El Corazón, a cooperative that is a providing member of Los Robles; Sagrada Familia, a relative young organization present in the alternative market from its foundation. These three organizations are associated with the same organization of fair trade: Oxfram-Wereldwinkels. After presenting the reality of wine-growers, the authors analyzed the three organizations by defining their emerging conditions, their governance structure and their value chain activities. They then evaluated the impacts of being part of the movement of fair trade. After finding that these impacts were different in each case, the authors concluded that the performance of fair trade was closely linked with a mutual relationship between the participants. Furthermore, the authors indicate the importance of cooperation in commercial fair trade not only between the North and South, but also within the organizations located in the South.