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Elementos Esenciales Para El Éxito De Las Empresas Mexicanas

Author

Listed:
  • Rios Manríquez Sanjuana Martha

    (Universidad de Guanajauto)

  • Ferrer Guerra Julián

    (Instituto Tecnológico de Celaya)

  • Regalado Hernandez Rafael

    (Universidad de Guanajuato)

Abstract

Este trabajo presenta un análisis de las estrategias que siguen las empresas mexicanas para posicionarse a nivel global. Respondiendo a dos preguntas de investigación: ¿Cuáles son las estrategias que permiten a las empresas crear ventajas competitivas? ¿Qué impacto tiene la adopción de estrategias en estas empresas? Para realizar el análisis se utiliza información de quince empresas que cotiza en la Bolsa Mexicana de Valores y que de alguna forma pueden ser consideradas como empresasas mexicanas referentes, y se incluye un análisis comparativo de las estrategias genéricas aplicadas en cada caso por dichas empresas.

Suggested Citation

  • Rios Manríquez Sanjuana Martha & Ferrer Guerra Julián & Regalado Hernandez Rafael, 2010. "Elementos Esenciales Para El Éxito De Las Empresas Mexicanas," Ravista Raites antes Panorama Administrativo Journal, Red de Investigación en Administración de la Innovación Tecnológica, Económica y Sustentable - Instituto Tecnológico de Celaya, Departamento de Ciencias Económico Administrativas, vol. 4(8), pages 3-26, Enero-Dic.
    • Handle: RePEc:cey:panora:v:4:y:2010:i:2:p:3-26
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    File URL: http://raites.org.mx/articulos/n8/8a1.pdf
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    File URL: http://raites.org.mx/revista/index.php/Raites/article/view/152/163
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    Citations

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    Cited by:

    1. Mortara, Verónica Aída & Tabone, Luciana Belén & Zanfrillo, Alicia Inés, 2019. "Comparación de herramientas de apoyo a la toma de decisiones estratégicas de una organización de salud," Nülan. Deposited Documents 3214, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.

    More about this item

    Keywords

    Planeación Estrategica; Ventaja Competitiva; Competitividad; Globalización;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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