IDEAS home Printed from https://ideas.repec.org/a/ces/ifosdt/v74y2021i10p88-94.html
   My bibliography  Save this article

Branchen im Fokus: Messebranche

Author

Listed:
  • Horst Penzkofer

Abstract

Bedingt durch die Corona-Pandemie herrschte mit Ausnahme weniger Monate zwischen März 2020 und Ende Juni 2021 auf den Messeplätzen in Deutschland Stillstand. Damit die Aussteller weiter Kontakt zu ihren Kunden halten konnten, entwickelten die Messeveranstalter verschiedenste digitale Ersatzformate. Die ifo Konjunkturumfrage vom August zeigt, dass die Präsenzmesse für die Aussteller aber auch weiterhin von zentraler Bedeutung ist. Allerdings wird die überwiegende Zahl der physischen Messen um virtuelle Veranstaltungsformate ergänzt werden.

Suggested Citation

  • Horst Penzkofer, 2021. "Branchen im Fokus: Messebranche," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 74(10), pages 88-94, October.
    • Handle: RePEc:ces:ifosdt:v:74:y:2021:i:10:p:88-94
    as

    Download full text from publisher

    File URL: https://www.ifo.de/DocDL/sd-2021-10-penzkofer-messen.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Veranstaltungswirtschaft; Branchenentwicklung; Messe;
    All these keywords.

    JEL classification:

    • L89 - Industrial Organization - - Industry Studies: Services - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ces:ifosdt:v:74:y:2021:i:10:p:88-94. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Klaus Wohlrabe (email available below). General contact details of provider: https://edirc.repec.org/data/ifooode.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.