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Branchen im Fokus: Werbebranche

Author

Listed:
  • Raffaela Seitz
  • Klaus Wohlrabe

Abstract

Die Entwicklung in der Werbebranche ist eng mit der allgemeinen Entwicklung der Wirtschaft verbunden. 2020 kam es deshalb auch dort zu einem deutlichen Umsatzeinbruch. Die Erholung nahm erst in den letzten drei Monaten deutlich an Fahrt auf. Aktuell blickt die Branche wieder merklich optimistischer auf die kommenden Monate. Moderate Preiserhöhungen sind angekündigt.

Suggested Citation

  • Raffaela Seitz & Klaus Wohlrabe, 2021. "Branchen im Fokus: Werbebranche," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 74(08), pages 51-52, August.
    • Handle: RePEc:ces:ifosdt:v:74:y:2021:i:08:p:51-52
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    More about this item

    Keywords

    Werbewirtschaft; Branchenkonjunktur;

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services

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