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Die Bedeutung von Marktplätzen/Plattformen für den deutschen Groß- und Einzelhandel

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  • Sabine Rumscheidt

Abstract

Marktplätze bzw. Plattformen spielen bei der Vertriebsstrategie der Händler eine zunehmende Bedeutung. Beim diesjährigen ifo Branchen-Dialog beschäftigte sich das Forum Handel mit der Thematik.

Suggested Citation

  • Sabine Rumscheidt, 2020. "Die Bedeutung von Marktplätzen/Plattformen für den deutschen Groß- und Einzelhandel," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 73(01), pages 64-69, January.
    • Handle: RePEc:ces:ifosdt:v:73:y:2020:i:01:p:64-69
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    File URL: https://www.ifo.de/DocDL/sd-2020-01-rumscheidt-ifo-branchen-dialog-handelsforum-2020-01-22.pdf
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    References listed on IDEAS

    as
    1. Sabine Rumscheidt, 2016. "Online-Handel – Chance für den stationären Einzelhandel?," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 69(22), pages 51-56, November.
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    Cited by:

    1. Przemyslaw Brandt & Simon Litsche & Sabine Rumscheidt & Klaus Wohlrabe, 2020. "Branchenentwicklungen im Überblick," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 73(01), pages 78-82, January.
    2. Demmelhuber Katrin & Sauer Stefan & Wohlrabe Klaus, 2023. "Beyond the Business Climate: Supplementary Questions in the ifo Business Survey," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), De Gruyter, vol. 243(2), pages 169-182, April.

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