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Einzelhandel im Sog der Vernetzung: Wie das Internet den Bekleidungseinzelhandel verändert

Author

Listed:
  • Anna Wolf

Abstract

Im Bekleidungseinzelhandel gewinnt der Online-Handel immer höhere Marktanteile. Dabei entwickeln sich die etablierten Online-Händler zunehmend von Marktteilnehmern zu Marktanbietern. Diese Marktstrategie eröffnet dem stationären Handel neues Geschäftspotenzial. Denn einem beträchtlichen Anteil der Händler gelingt es bereits, Kunden über mehrere Kanäle zu gewinnen.

Suggested Citation

  • Anna Wolf, 2016. "Einzelhandel im Sog der Vernetzung: Wie das Internet den Bekleidungseinzelhandel verändert," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 69(23), pages 29-33, December.
    • Handle: RePEc:ces:ifosdt:v:69:y:2016:i:23:p:29-33
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    Citations

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    Cited by:

    1. Peter Mayerhofer & Peter Huber & Dieter Pennerstorfer, 2017. "Handel und Einzelhandel im Wiener Beschäftigungssystem. Arbeitsmarktrelevanz, Arbeitsplatzcharakteristika, absehbare Herausforderungen," WIFO Studies, WIFO, number 61951.
    2. Sabine Rumscheidt, 2018. "Dauerbrenner Digitalisierung – der Handel im Umbruch," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 71(01), pages 38-41, January.

    More about this item

    Keywords

    Einzelhandel; Textilhandel; Online-Handel; Internet;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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