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Branchen im Blickpunkt: Das Brauereigewerbe. Temporär in der Gunst des heißen Sommerwetters und der Begeisterung in Deutschland für die Fußball-Weltmeisterschaft

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  • Matthias Balz

Abstract

Nachdem für den Mai 2010 noch gemeldet wurde, dass der Bierabsatz in Deutschland auf den niedrigsten Maiwert seit 1993 gesunken sei, konnte das Brauereigewerbe in den Folgemonaten aufatmen. Die Begeisterung über die Fußball-Weltmeisterschaft in Südafrika und der außergewöhnlich heiße Sommer sorgten für ein Hoch beim Bierabsatz in Deutschland. Nach den Ergebnissen des ifo Konjunkturtests machte der gesamte Getränkebereich im Juli 2010 in Deutschland einen außergewöhnlich großen Produktions- und Absatzsprung.

Suggested Citation

  • Matthias Balz, 2010. "Branchen im Blickpunkt: Das Brauereigewerbe. Temporär in der Gunst des heißen Sommerwetters und der Begeisterung in Deutschland für die Fußball-Weltmeisterschaft," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 63(15), pages 37-39, August.
    • Handle: RePEc:ces:ifosdt:v:63:y:2010:i:15:p:37-39
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    File URL: https://www.ifo.de/DocDL/ifosd_2010_15_3.pdf
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    References listed on IDEAS

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    1. Matthias Balz, 2005. "Branchen im Blickpunkt: Anmerkungen und Daten zum Weltbiermarkt," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 58(17), pages 34-36, September.
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    Cited by:

    1. Matthias Balz, 2012. "Branchen im Blickpunkt: Der Biermarkt in Deutschland – weitgehend stabil auf dem Niveau von 2010," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 65(16), pages 48-52, August.

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      More about this item

      Keywords

      Brauerei; Bier; Absatz; Branche; Deutschland;
      All these keywords.

      JEL classification:

      • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
      • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco

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