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Handel : hohe Wettbewerbsintensität fördert Anpassungsprozesse

Author

Listed:
  • Josef Lachner
  • Thomas Nassua
  • Uwe Christian Täger

Abstract

Der Ausleseprozeß im ostdeutschen Groß- und Einzelhandel wird sich infolge der zunehmenden Intensität des Preis- und Leistungswettbewerbs verschärfen. Da die in der Massendistribution engagierten Großunternehmen nur eingeschränkt in der Lage sind, ihr Angebot gezielt den regionalen und lokalen Nachfrage- und Bedarfsstrukturen anzupassen, bieten sich dem mittelständischen Handel in den neuen Bundesländern die Chance, sich mit einem betriebsindividuellen Leistungsprofil von den Unternehmen mit zentralisiertem Systemmarketing abzusetzen.

Suggested Citation

  • Josef Lachner & Thomas Nassua & Uwe Christian Täger, 1995. "Handel : hohe Wettbewerbsintensität fördert Anpassungsprozesse," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 48(17), pages 72-77, October.
    • Handle: RePEc:ces:ifosdt:v:48:y:1995:i:17:p:72-77
    as

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