Opportunities Provided By Internet Usage For Small And Mediumsized Enterprises In Trade And Tourism

This paper aims to assess the multiple opportunities provided by information technology and the internet for small and medium-sized enterprises (SMEs), with an emphasis on those operating in trade and tourism. In the first part, the literature review reveals the most important opinions and contributions concerning the influence of the internet and modern information technologies on the business activity of SMEs. Based on a consistent desktop research, the second part highlights and analyzes the advantages brought by the internet for SMEs, in their competitive struggle with large companies. The findings show that new opportunities range from business models and market orientation, increased efficiency and speed of the workflow, to studying new markets, and a significant push towards internationalization. Moreover, the business playing field is leveled to a larger extent. The results are tailored for SMEs active in trade and tourism, and their specific operations. The paper ends with some conclusions regarding the benefits that can be reaped by SMEs once they embrace information technologies in their business strategies. Finally, specific internet-related recommendations are made, which could prove worth for managers of SMEs, given the dynamic nature of the trade and tourism sectors.