DEVELOPMENT STRATEGY FOR THE ECONOMICAL ACTIVITY OF SMEs DURING CRISES SITUATION

The Small and medium enterprises bring a significant contribution in what concerns competitiveness, research, innovation, employment as well as the solution to particular problems. We should strive to develop a dynamic and competitive SME sector, which will contribute to economic growth, employment and reduction of poverty. Strategy is the direction and scope of the organisation over the lonhg term, which achieves advantage in a changing environment through its configuration of resources with the aim of fulfilling stakeholder expectations. Strategic decisions are made under conditions of complexity and uncertainty; they have wide impact on the organisation and often lead major change. There are several reasons why a business should give serious consideration to establishing a clear concept of its corporate mission and values. Actually, the crisis accompanied permanently the Romanian economy during the past half of the century. Currently again a period of crisis has fallen over the Romanian economy. Every time the causes have been analyzed by the economists yet the necessary actions were never taken or finalized, which is even more serious due to the fact that any change triggers investments.