IDEAS home Printed from https://ideas.repec.org/a/cbu/jrnlec/y2019v5p75-85.html
   My bibliography  Save this article

Consumer Perception Of A Sport Brand. Study Case At The Sport Club Municipal Craiova

Author

Listed:
  • BARBU MIHAI CONSTANTIN RAZVAN

    (UNIVERSITY OF CRAIOVA, ROMANIA)

  • DIACONESCU DRAGOS LAURENTIU

    (UNIVERSITY OF CRAIOVA, ROMANIA)

  • UMUT ALICAN

    (NISANTASI UNIVERSITY, ISTANBUL, TURKEY)

  • POPESCU MARIUS CATALIN

    (UNIVERSITY OF CRAIOVA, ROMANIA)

Abstract

Branding has always been a complex topic. Everyone uses the term "brand", but very few manage to define it clearly. The brand has its distinct personality. Companies create products and register trademarks, but consumers build brands. The products can be copied and replaced, but the brands remain unique. They can get old but the authentic brand is eternal. Products become instantly useful, but brands become appreciated over time. A brand must be clear, reliable, and credible to both consumers and team members. When it comes to a brand we have to think about the following aspects: what are the physical and psychological attributes through which they express their personality? The paper aims to present theoretical aspects regarding the notions of the brand and the consumers' perception of sports products and services, with practical examples from the activity of Sport Club Municipal Craiova.

Suggested Citation

  • Barbu Mihai Constantin Razvan & Diaconescu Dragos Laurentiu & Umut Alican & Popescu Marius Catalin, 2019. "Consumer Perception Of A Sport Brand. Study Case At The Sport Club Municipal Craiova," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 5, pages 75-85, October.
    • Handle: RePEc:cbu:jrnlec:y:2019:v:5:p:75-85
    as

    Download full text from publisher

    File URL: http://www.utgjiu.ro/revista/ec/pdf/2019-05/09_Barbu.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cbu:jrnlec:y:2019:v:5:p:75-85. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ecobici Nicolae (email available below). General contact details of provider: https://edirc.repec.org/data/fetgjro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.