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The Applicability Of Marketing In Sports

Author

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  • FLORIN NEFERU

    (CONSTANTIN BRANCUSI UNIVERSITY OF TARGU-JIU FACULTY OF HEALTH AND BEHAVIORAL SCIENCES)

Abstract

Sports marketing sums up all activities designed to meet the needs and desires of sports consumers through exchange processes. Although the sport has been selling for centuries, the idea of rational marketing systems is relatively new. Sports marketing presents unique aspects determined by the factors in which specialists in this field act. Although factors are not determined by themselves, and some factors are not just specific to sport, the combination of factors provides sports marketing experts with a challenge that requires a different approach. The sports marketing specialist will sell a totally unpredictable, inconsistent, and openly subjective interpretation product. It has to play its role in a highly competitive market, with a much lower budget than other organizations in other areas.

Suggested Citation

  • Florin Neferu, 2017. "The Applicability Of Marketing In Sports," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 108-111, April.
    • Handle: RePEc:cbu:jrnlec:y:2017:v:2:p:108-111
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    Cited by:

    1. Talent Moyo & Rodney Duffett & Brendon Knott, 2022. "An Analysis of Cause-Related and Social Marketing Strategies in the South African Sport Management Industry," SAGE Open, , vol. 12(2), pages 21582440221, June.

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    Keywords

    marketing; consumers; product; sport.;
    All these keywords.

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