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Customer Relationships In Tourism-A Very Important Sector Of This Industry

Author

Listed:
  • GABRIEL SANDA

    (FACULTY OF ECONOMICS, CONSTANTIN BRANCUSI UNIVERSITY)

Abstract

The aim of the paper is to show readers the importance of building customer relationships in tourism. The economic and financial crisis started in the years 2007, 2008 has had a serious impact on the economies of all countries and this impact has been noticed also in the tourism area. The economic measures taken have managed to bring a growth in the economy so the passion for travel of many people has continued to arise. The competitive advantage of any company should be the building of customers relationships with customer. It is easier to have loyal customers than to try to attract new ones. A loyal customer will tell other people about his experience if he is satisfied with the services offered. Unfortunately, many managers do not research about the importance of quality models and the influence of quality on the satisfaction of the customer. The satisfaction of the customer will lead to the creation of strong relationships between companies and the customer.

Suggested Citation

  • Gabriel Sanda, 2015. "Customer Relationships In Tourism-A Very Important Sector Of This Industry," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 0, pages 462-467, December.
    • Handle: RePEc:cbu:jrnlec:y:2015:v:special:p:462-467
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    References listed on IDEAS

    as
    1. CARUNTU Andreea Laura & STANCIOIU Aurelia- Felicia & TEODORESCU Nicolae, 2012. "Tourist Destination Image Trough The Identity Of Personalities.Case Study: Constantin Brancusi," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 60-68.
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