The Balance Between Economic, Social And Environmental Development Of Tourism In The Danube Bend Tourist Microdestination

Because the Danube bend tourist destination represents and may represent in the future the tourist destination of excellence, comprising more tourist products, we consider imperative the identification and, subsequently, the consolidation of that tourism form through which the respective destination stands out from the others, respectively the one that ensures a competitive advantage for the tourist market/s aimed. In this context, researches may easily fail in identifying the reasons/advantages of non-visitors/prior tourists and the perceptions of the weak and strong points of each of the competitive destinations because, on the one hand, although the tourists (including the prior tourists) have certain declared reasons to choose a destination, other elements, many times emotional ones, represent the basis of the choice, as well as of the creation of a positive image (perception) of that destination; and, on the other hand, given the fact that the researched persons (including nonvisitors) gather different experiences during the period between the moment of purchase and the one of “usage” of the tourist product, the terms of comparison and of reference being different, this making even more difficult the interpretation of the research results.