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Theories Of Consumer’S Satisfaction And The Operationalization Of The Expectation Disconfirmation Paradigm

Author

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  • FLORIN LUCIAN ISAC

    (Aurel Vlaicu University of Arad, Romania)

  • SERGIU RUSU

    (Aurel Vlaicu University Arad, Romania)

Abstract

The main paradigm that marks the literature dedicated to consumer’s satisfaction is the Expectation Disconfirmation Paradigm. A lot of theories explaining the nature and the development of consumer’s satisfaction from various perspectives fall under the umbrella of this paradigm.

Suggested Citation

  • Florin Lucian Isac & Sergiu Rusu, 2014. "Theories Of Consumer’S Satisfaction And The Operationalization Of The Expectation Disconfirmation Paradigm," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 82-88, April.
    • Handle: RePEc:cbu:jrnlec:y:2014:v:2:p:82-88
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