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Particularizing Strategies And Research Methods For Perceived Quality In The Field Of Bank Services

Author

Listed:
  • FLORIN LUCIAN ISAC

    (Aurel Vlaicu University of Arad, Romania)

  • SERGIU RUSU

    (Aurel Vlaicu University of Arad, Romania)

Abstract

One of the most important antecedents of service customer’s satisfaction is their perceived quality. This article tries to present the main strategies and research methods for perceived quality, with special focus on bank services.

Suggested Citation

  • Florin Lucian Isac & Sergiu Rusu, 2014. "Particularizing Strategies And Research Methods For Perceived Quality In The Field Of Bank Services," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 185-187, April.
    • Handle: RePEc:cbu:jrnlec:y:2014:v:2:p:185-187
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