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Informal Interpersonal Verbal Communication Conceptualization And Its Relationship With Customer Satisfaction

Author

Listed:
  • Isac Florin Lucian

    (Aurel Vlaicu University of Arad)

  • Rusu Sergiu

    (Aurel Vlaicu University of Arad)

  • Cureteanu Radu Silviu

    (Aurel Vlaicu University of Arad)

Abstract

The literature reviewing of Word-of-Mouth Communication shows a few deficiencies in conceptualization of this informal communication form. The paper synthesizes some of the views that authors identified in the literature and explores the relationship between customer satisfaction and this particular form of communicative behavior.

Suggested Citation

  • Isac Florin Lucian & Rusu Sergiu & Cureteanu Radu Silviu, 2012. "Informal Interpersonal Verbal Communication Conceptualization And Its Relationship With Customer Satisfaction," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 159-161, December.
    • Handle: RePEc:cbu:jrnlec:y:2012:v:4ii:p:159-161
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