Creativity and Innovation – Economic Crisis Possible Counters

It is well known the fact that in a highly competitive market as the European one, innovation is the driving force for economic competitiveness. Statistical data shows large gaps between Romania and EU in the rates of innovation, but the objective for 2013 is that the share of firms that introduce innovative products or services to approach the EU average. Innovation is essentially a result for which research can be one source, along with other factors such as experience, communication, marketing, etc. Therefore a coherent innovation policy needs a cross-national coordination. It is also absolutely true that we live in the middle of a European Union which vibrates rich and full of creative energy diversity and innovative ideas. Amid ever fiercer competitiveness and the important global challenges, innovative practices and creative solutions are a springboard to economic growth and prosperity of our countries and regions. Skills, ideas, processes, all come together to help us gain a competitive advantage. Europe must not respond to the current crisis by reducing investment in skills and innovation, but as European Union citizens we must have the confidence, to rely on the quality of our ideas and our ability to adapt.