IDEAS home Printed from https://ideas.repec.org/a/cai/rpvedb/rpve_472_0085.html
   My bibliography  Save this article

Les paradoxes du consommateur postmoderne

Author

Listed:
  • Alain Decrop

Abstract

This paper takes place within the societal shift from modernism to postmodernism and presents major consumption trends of the last two decennia. Those trends lead to a series of paradoxes that are interpreted in the light of postmodernist theories. The paper shows how consumption phenomena develop around those paradoxes and how marketing and firms benefit from them by offering a broad range of products and activities to contemporary consumers.

Suggested Citation

  • Alain Decrop, 2008. "Les paradoxes du consommateur postmoderne," Reflets et perspectives de la vie économique, De Boeck Université, vol. 0(2), pages 85-93.
    • Handle: RePEc:cai:rpvedb:rpve_472_0085
    as

    Download full text from publisher

    File URL: http://www.cairn.info/load_pdf.php?ID_ARTICLE=RPVE_472_0085
    Download Restriction: free
    File URL: http://www.cairn.info/revue-reflets-et-perspectives-de-la-vie-economique-2008-2-page-85.htm
    Download Restriction: free
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tesio Pauline & Aurélie Kessous, 2022. "Perceptions Du Vintage Par Le Consommateur : Analyse Par La Methode Du Carre Semiotique « Distance »/« Proximite »," Post-Print halshs-03865831, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cai:rpvedb:rpve_472_0085. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jean-Baptiste de Vathaire (email available below). General contact details of provider: https://www.cairn.info/revue-reflets-et-perspectives-de-la-vie-economique.htm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.