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Ancrage d’un évènement sportif patrimonial dans son territoire. Une approche par le business model

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  • Laurence Lemoine
  • Donatienne Delorme

Abstract

This article focuses on the anchoring of a Heritage Sports Event (HSE) in its territory, from an entrepreneurial perspective. We mobilize the notion of territory as a constructed space, as well as the concept of territorial resource, which we articulate to the business model framework. Our research is based on a longitudinal case study of an event that has become the first trail running in France: the Festival des Templiers, in Millau. Our results allow us to propose a model of anchoring and reveal four mechanisms of value creation and sharing. Our research thus contributes to documenting the recent concept of HSE.

Suggested Citation

  • Laurence Lemoine & Donatienne Delorme, 2023. "Ancrage d’un évènement sportif patrimonial dans son territoire. Une approche par le business model," Revue française de gestion, Lavoisier, vol. 0(2), pages 63-83.
    • Handle: RePEc:cai:rfglav:rfg_309_0061
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