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Les modèles de livraison lors d’un achat en ligne dans le luxe. Analyse socio-sémiotique

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  • Nathalie Veg-Sala

Abstract

Delivery being one of the major obstacles to e-commerce for consumers of luxury products, the objective of this article is to study how it could be defined and implemented in order to correspond to the values of this sector and to satisfy its consumers. Based on luxury consumption logics and the functional and experiential components of logistics, but also thanks to a dual socio-semiotic methodology, this research highlights four models of delivery desired by consumers (discrete, theatrical, secret and standardized). Theoretical and managerial contributions are then deducted from the following

Suggested Citation

  • Nathalie Veg-Sala, 2019. "Les modèles de livraison lors d’un achat en ligne dans le luxe. Analyse socio-sémiotique," Revue française de gestion, Lavoisier, vol. 0(7), pages 51-73.
    • Handle: RePEc:cai:rfglav:rfg_284_0051
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    Cited by:

    1. Nathalie Veg-Sala, 2022. "L’ambivalence des adolescents à l’égard de la consommation de produits de luxe," Post-Print hal-04154739, HAL.
    2. Nathalie Veg-Sala & Angy Geerts, 2021. "L'expérience d'achat dans les boutiques de luxe : Etude des dimensions selon les motivations d'achat des consommateurs de luxe," Post-Print hal-04154737, HAL.

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