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La différence coopérative fait-elle la différence pour les consommateurs ?

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  • Sonia Capelli
  • William Sabadie
  • Michel Séguin

Abstract

The organizational identity of cooperative banks is marked by a multiple identity that refers to a priori incompatible market and solidarity logics. The purpose of this paper is then to understand the construction of individuals? identification in this hybrid organizational context. From the study of three regional cooperative banks, we highlight a complex organizational identification process and a typology of individual and organizational factors promoting this identification.

Suggested Citation

  • Sonia Capelli & William Sabadie & Michel Séguin, 2019. "La différence coopérative fait-elle la différence pour les consommateurs ?," Revue française de gestion, Lavoisier, vol. 0(3), pages 29-54.
  • Handle: RePEc:cai:rfglav:rfg_280_0029
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    Cited by:

    1. Lecuyer, Charlotte & Capelli, Sonia & Sabadie, William, 2021. "Consumers’ implicit attitudes toward corporate social responsibility and corporate abilities: Examining the influence of bank governance using the implicit association test," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).

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