Le choix d'une stratégie RSE. Quelles variables privilégier selon les contextes ?

In the extensive literature on CSR, very often, strategic recommendations specific to the contexts studied are overlooked. In this article, the author purports to set forth the most suitable CSR variables and strategies in a given context. Following a comparative study, findings indicate that environmental aspects need to be stressed in developing countries, in order to move towards a more ecofriendly attitude. In developed countries, strengthening environmental requirements on subsidiaries located in African countries is crucial.