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Contre-pouvoir et stratégies collectives. Comment contrer le pouvoir d'un puissant partenaire dans le canal de distribution ?

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  • Virginie Noireaux
  • Carole Poirel

Abstract

The cooperation is envisaged in this article as a way for SME of a zone of activity to exercise an effective power towards a powerful common person receiving provider. The works on the collective strategies are used as a supplement to the behaviorist theories of the distribution channels to understand how a collective strategy which built itself over time, modified the relationships of power between the stakeholders. The method consisted in studying a successful case of collective management of waste, having allowed in SME to obtain from their person receiving provider of better services.

Suggested Citation

  • Virginie Noireaux & Carole Poirel, 2014. "Contre-pouvoir et stratégies collectives. Comment contrer le pouvoir d'un puissant partenaire dans le canal de distribution ?," Revue française de gestion, Lavoisier, vol. 0(3), pages 81-95.
    • Handle: RePEc:cai:rfglav:rfg_240_0081
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    Cited by:

    1. Virginie Noireaux & François Cassière & Joseph Edzengte Edzengte, 2020. "Stratégie collective logistique des agriculteurs : une difficile équation," Post-Print hal-03420581, HAL.
    2. Virginie Noireaux & Joseph Edzengte Edzengte, 2020. "The benefits of the digital supply chain for horizontal resource pooling – the case of the Bio Loire Océan Farmers’ Association," Post-Print hal-03420554, HAL.

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