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Faire coproduire le client en conception innovante. Les quatre processus mobilisés par les sociétés de conseil en innovation

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  • Guillaume Imbert
  • Vincent Chauvet

Abstract

This paper explores the co-production relationship in BtoB innovation contracts. We analyze the management processes used by consulting firms to manage the co-production role of their clients, that we explore in the emerging context of innovative design contracts. This research deals with four case-studies of explorative innovation design contracts. Results show that four co-production processes emerged within innovative design context and levers of management developed by the consulting firm to manage the client in this context.

Suggested Citation

  • Guillaume Imbert & Vincent Chauvet, 2013. "Faire coproduire le client en conception innovante. Les quatre processus mobilisés par les sociétés de conseil en innovation," Revue française de gestion, Lavoisier, vol. 0(5), pages 167-183.
    • Handle: RePEc:cai:rfglav:rfg_234_0167
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