IDEAS home Printed from https://ideas.repec.org/a/cai/rfglav/rfg_234_0115.html
   My bibliography  Save this article

Zoom sur l'autoproduction du consommateur

Author

Listed:
  • Bernard Cova
  • Pascale Ezan
  • Gregorio Fuschillo

Abstract

There are nowadays numerous terms used to indicate the active role played by the consumer: co-production, co-creation, collaboration, participation etc. This plethora of terms does not make conceptualization of the consumer?s role and qualifying of his actions any easier. Conversely to these all-encompassing attempts, we propose here to zoom in on consumer?s self-production. To do so, we study exemplary cases which enable us to generate two new categories of self production. The resulting categorization underlines the dynamics and polymorphic nature of the consumer?s active role in relation to the firm.

Suggested Citation

  • Bernard Cova & Pascale Ezan & Gregorio Fuschillo, 2013. "Zoom sur l'autoproduction du consommateur," Revue française de gestion, Lavoisier, vol. 0(5), pages 115-133.
  • Handle: RePEc:cai:rfglav:rfg_234_0115
    as

    Download full text from publisher

    File URL: http://www.cairn.info/load_pdf.php?ID_ARTICLE=RFG_234_0115
    Download Restriction: free

    File URL: http://www.cairn.info/revue-francaise-de-gestion-2013-5-page-115.htm
    Download Restriction: free
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cai:rfglav:rfg_234_0115. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jean-Baptiste de Vathaire (email available below). General contact details of provider: https://www.cairn.info/revue-francaise-de-gestion.htm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.