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Coopérer avec ses amis ou avec ses ennemis. Quelle stratégie pour l'innovation produit ?

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  • Frédéric Le Roy
  • Marc Robert
  • Frank Lasch

Abstract

This research is part of new approaches to innovation that emphasize the importance of cooperation strategies. We study the relationship between different cooperation strategies and product innovation, depending on the type of partner with whom cooperation is established. Two major types of cooperation are studied and compared: cooperation with non-competitors and cooperation with rivals (co-opetition). In the literature, conflicting results prevail. Our research design and hypotheses introduce a new variable in the analysis: the nationality of competitors (location). We tested the hypotheses on a sample of French firms from the CIS database (2004) and the main results are showed.

Suggested Citation

  • Frédéric Le Roy & Marc Robert & Frank Lasch, 2013. "Coopérer avec ses amis ou avec ses ennemis. Quelle stratégie pour l'innovation produit ?," Revue française de gestion, Lavoisier, vol. 0(3), pages 81-100.
    • Handle: RePEc:cai:rfglav:rfg_232_0081
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    Cited by:

    1. Asma Zgarni, 2019. "Cooperation or Coopetition Strategy: What is the Best Strategy Face to Competition’ Intensity and Strategic Capabilities?," International Review of Management and Marketing, Econjournals, vol. 9(5), pages 114-124.

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