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Stratégie de rupture dans un oligopole. Le cas des salles de cinéma

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  • Pierre Roy
  • Saïd Yami

Abstract

In this article we apprehend the case of launching, in March 2000, season ticket unlimited of UGC. This case is exemplary deviance of a firm compared to the common destiny linking the members of oligopoly made up of UGC, Gaumont and Pathé. The objective is to question the competitive implications of such a move (which we describe here as individualist) on the functioning of the strategic collective (oligopoly).

Suggested Citation

  • Pierre Roy & Saïd Yami, 2006. "Stratégie de rupture dans un oligopole. Le cas des salles de cinéma," Revue française de gestion, Lavoisier, vol. 167(8), pages 157-181.
    • Handle: RePEc:cai:rfglav:rfg_167_0157
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