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Représentations collectives et diversification reliée

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  • Joanne M. Roch

Abstract

The disappointing performances of enterprises who have undertaken linked diversification have urged the searchers into a deeper investigation through the integration challenges leading to the identification of a bound passage enabling the shift from potential synergies to synergies already achieved. Fitting with the cognitive outlook, the present survey considers that the set-up of synergies is essentially streamlined through the reconciliation of collective perceptions of the organisations involved, rather than limited amendments to technical and operational actions.

Suggested Citation

  • Joanne M. Roch, 2005. "Représentations collectives et diversification reliée," Revue française de gestion, Lavoisier, vol. 158(5), pages 35-47.
    • Handle: RePEc:cai:rfglav:rfg_158_0035
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