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Stratégie de rupture et PME : la réplication impossible

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  • Régis Dumoulin
  • Éric Simon

Abstract

The rupturing strategies have been surveyed only for some major enterprises. The aim of the present article shows that through a thorough survey of one case, theses strategies could be applied to innovative SME. However, the reproduction of such strategies are questionable when the structure resources are limited. Following a presentation of the rupturing strategy concept linked to the resources approach, the authors analyse the transposition of the concept and its limits when applied to small enterprises.

Suggested Citation

  • Régis Dumoulin & Éric Simon, 2005. "Stratégie de rupture et PME : la réplication impossible," Revue française de gestion, Lavoisier, vol. 155(2), pages 75-95.
    • Handle: RePEc:cai:rfglav:rfg_155_0075
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