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L'hostilité aux OGM survit-elle à des produits attractifs ?

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Listed:
  • Elsa Kassardjian
  • Stéphane Robin
  • Bernard Ruffieux

Abstract

We know (e.g. Noussair et alii [2004]) that consumers devalue first-generation GM food. Here, using a framed field experiment method, we reveal consumer?s willingness to pay for various second-generation GM apples, defined as differentiated products containing an innovative attribute, desirable for the consumer. Values for such second-generation GM apples are compared with (a) a standard conventional apple value, and (b) values for identically differentiated products, processed with alternative technologies. Some of our GM differentiated apples appear to be more valued than the standard apple; therefore a desirable innovative attribute is sufficient to balance the loss of value due to the GM technology. Nonetheless, when an alternative technology to GM is available, consumers prefer it.

Suggested Citation

  • Elsa Kassardjian & Stéphane Robin & Bernard Ruffieux, 2011. "L'hostilité aux OGM survit-elle à des produits attractifs ?," Revue française d'économie, Presses de Sciences-Po, vol. 0(3), pages 121-150.
    • Handle: RePEc:cai:rferfe:rfe_113_0121
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    JEL classification:

    • D1 - Microeconomics - - Household Behavior
    • C9 - Mathematical and Quantitative Methods - - Design of Experiments

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