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Intégration verticale et problèmes de coordination dans les marchés bifaces

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  • Thomas Trégouët

Abstract

This paper analyzes the role played by vertical integration in two-sided markets. We show that platform?s profits may be higher under vertical integration when the platform faces coordination problem. We also underline the tension between this ?coordination value? of vertical integration and the nature of the pricing strategies adopted by the platform to coordinate the participation of agents on both sides of the market. Classification JEL : L12, L14, L86

Suggested Citation

  • Thomas Trégouët, 2009. "Intégration verticale et problèmes de coordination dans les marchés bifaces," Revue économique, Presses de Sciences-Po, vol. 60(3), pages 807-817.
    • Handle: RePEc:cai:recosp:reco_603_0807
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    JEL classification:

    • L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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