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Internet. Marché électronique ou réseaux commerciaux ?

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  • Michel Gensollen

Abstract

The growing efficiency of information networks, now distinct from the physical networks of conventional retail markets, should, theoretically, lead to friction-free efficient markets, with less price dispersion. But empirical evidence point to another direction: more precise segmentation on the demand side, more efficient differentiation for the products and services. Internet allows consumers to spontaneously form communities and firms to benefit from economies of scale by merging some of their activities. This paper try to describe the new marketing that might be induced by electronic markets when they replace conventional markets. Classification JEL : D12, L81, M31

Suggested Citation

  • Michel Gensollen, 2001. "Internet. Marché électronique ou réseaux commerciaux ?," Revue économique, Presses de Sciences-Po, vol. 52(7), pages 137-161.
    • Handle: RePEc:cai:recosp:reco_527_0137
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    References listed on IDEAS

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    1. Nicolas Curien & Emmanuelle Fauchart & Gilbert Laffond & Jean Lainé & Jacques Lesourne & François Moreau, 2001. "Forums de consommation sur Internet. Un modèle évolutionniste," Revue Économique, Programme National Persée, vol. 52(1), pages 119-135.
    2. Eric Brousseau, 2000. "What Institutions To Organize Electronic Commerce?: Private Institutions And The Organization Of Markets," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 9(3), pages 245-274.
    3. Erik Brynjolfsson & Michael D. Smith, 2000. "Frictionless Commerce? A Comparison of Internet and Conventional Retailers," Management Science, INFORMS, vol. 46(4), pages 563-585, April.
    4. Deniz Yuret & Ayla Ogus & Michael de la Maza, 1999. "Modeling the Economics of Internet Companies," Computing in Economics and Finance 1999 152, Society for Computational Economics.
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    Cited by:

    1. Eric Brousseau, 2002. "The Governance of Transactions by Commercial Intermediaries: An Analysis of the Re-engineering of Intermediation by Electronic Commerce," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 9(3), pages 353-374.
    2. Jesus Gonzalez-Feliu & Joëlle Morana, 2010. "A la recherche d’une mutualisation des livraisons en milieu urbain : le cas du groupe NMPP," Post-Print halshs-00460921, HAL.
    3. Aldebert, Bénédicte & Dang, Rani J. & Longhi, Christian, 2011. "Innovation in the tourism industry: The case of Tourism@," Tourism Management, Elsevier, vol. 32(5), pages 1204-1213.
    4. Ash Amin & Patrick Cohendet, 2012. "The Firm as a ‘Platform of Communities': A Contribution to the Knowledge-based Approach of the Firm," Chapters, in: Richard Arena & Agnès Festré & Nathalie Lazaric (ed.), Handbook of Knowledge and Economics, chapter 18, Edward Elgar Publishing.

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    More about this item

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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