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Nudge: A relevant communication tool adapted for agile innovation

Author

Listed:
  • Christian Dianoux
  • Sandrine Heitz-Spahn
  • Béatrice Siadou-Martin
  • Géraldine Thevenot
  • Hélène Yildiz

Abstract

This research aims to show the interest of nudges as a communication tool for organizations involved in an agile innovation approach. It describes how the flexibility, adaptability and low cost of nudges strengthen the ability of the organizations that use them to improve their agility. From a literature review on the nudges and agile innovation concepts, we propose a typology of nudges with a managerial orientation. Based on this typology we show in a last section how nudges represent a tool that is perfectly suited to innovative organizations wishing to develop their agility, whether in the context of their communications to their employees or their customers. Lastly, research perspectives are envisaged around the concept of agile communication. JEL Codes: M37, M15, M14

Suggested Citation

  • Christian Dianoux & Sandrine Heitz-Spahn & Béatrice Siadou-Martin & Géraldine Thevenot & Hélène Yildiz, 2019. "Nudge: A relevant communication tool adapted for agile innovation," Journal of Innovation Economics, De Boeck Université, vol. 0(1), pages 7-27.
    • Handle: RePEc:cai:jiedbu:jie_028_0007
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    More about this item

    Keywords

    Nudge; Agile Innovation; Persuasive Communication; External and Internal Communication; Consumer Behaviour;
    All these keywords.

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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